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Choosing the perfect wedding gown can be a daunting task for any bride-to-be. One of the age-old questions that often come up during the decision-making process is whether to wear white or ivory. The choice between wearing white or ivory for a bride depends on personal preference, skin tone, and the wedding’s theme or setting. White is a classic choice, symbolizing purity and tradition, and suits cooler skin tones. Ivory, on the other hand, is a softer, warmer shade, often more flattering for warmer skin tones. It offers a vintage or softer look. Some brides choose ivory for a more subdued, elegant appearance, especially in natural or rustic settings. Ultimately, the decision should reflect the bride’s style and comfort.

Key Takeaways

  • The decision to wear white or ivory ultimately rests with the bride’s personal preferences.
  • White has long been associated with purity, innocence, and new beginnings in wedding traditions.
  • Ivory offers a timeless elegance that suits modern trends and flatters various skin tones.
  • Consider your personal style, cultural background, and wedding theme when selecting the perfect hue.
  • What matters most is feeling beautiful and confident as you walk down the aisle.


The Significance of White in Wedding Traditions

White has been a traditional color for wedding dresses for centuries. In Western cultures, it has long been associated with purity, innocence, and new beginnings, making it a popular choice for brides. The tradition of wearing white dates back to the Victorian era, when Queen Victoria wore a white gown for her wedding to Prince Albert in 1840.

The significance of the color white has deep roots in wedding traditions. It is believed to represent the bride’s purity and virginity. In some cultures, it is believed that wearing white on your wedding day will bring good luck and happiness to the marriage.

Despite its traditional significance, there has been a shift towards more modern and non-traditional wedding styles in recent years. Many brides are opting for non-white gowns to express their personal style and individuality on their special day. However, for those who choose to follow tradition, white remains a timeless and classic choice.

“White is commonly accepted as the traditional color of the wedding gown, but brides today have the freedom to choose any color that suits their personal style and taste”

While the tradition of wearing white on your wedding day remains strong, the meaning behind the color has evolved with time. If you choose to wear a white gown, you are not necessarily indicating your purity or virginity; rather, you are paying homage to the long-standing tradition of wearing white on your wedding day.


The Timeless Elegance of Ivory

When it comes to choosing a wedding dress, ivory is becoming an increasingly popular choice for modern brides. While white remains a classic option, ivory offers a timeless elegance that many find irresistible.

Ivory is a softer shade than white, with a warmth that flatters a range of skin tones. It’s a versatile color that pairs beautifully with different wedding themes and styles, from rustic to bohemian to glamorous.

Another advantage of ivory is that it’s not as stark as white, so it’s less likely to overpower other elements of your ensemble. For example, if you’re wearing a veil or other accessories, ivory will complement them without competing for attention.

Furthermore, while ivory retains some of the traditional meanings associated with white, it’s not as closely associated with purity or virginity. This can make it a more comfortable choice for brides who don’t feel that white aligns with their personal values or cultural background.

Overall, ivory offers a sense of sophistication and understated glamour that many brides find appealing. If you’re considering this timeless hue for your wedding dress, you’re sure to make a statement as you walk down the aisle.


Modern Trends and Personal Style

The wedding industry has shifted away from traditional wedding dresses, and modern trends have opened up a world of possibilities when it comes to selecting a gown. More and more, brides are looking for unique and individual styles that reflect their personalities. Choosing a dress that showcases your personal style can make you feel even more confident and beautiful on your big day.

One of the most popular modern trends is the bohemian wedding dress, which features flowy fabrics, delicate lace, and unique details such as bell sleeves or deep V-necklines. The boho style is perfect for brides who want to embrace a relaxed, free-spirited vibe. Other popular trends include minimalist dresses that focus on clean lines and simple silhouettes, as well as glamorous gowns that feature beading, sequins, and dramatic trains.

When incorporating personal style elements into your wedding dress, remember to take into account your venue and overall wedding aesthetic. If you’re having a beach wedding, a boho-inspired dress with relaxed fabrics and a flowy design would suit the setting perfectly. Alternatively, if you’re planning a glamorous ballroom wedding, a dress with intricate beading and a long train would complement the grandeur of the venue.

It’s also important to think about your skin tone and body shape when selecting a wedding gown. Ivory tends to complement warm skin tones, while pure white looks stunning on cooler skin tones. Similarly, certain styles may flatter particular body shapes better than others. For example, a mermaid dress accentuates curves and gives an hourglass silhouette, while an A-line gown is universally flattering and perfect for those who want a more classic look.


Finding the Perfect Hue for Your Special Day

Choosing the color of your wedding gown is a decision that will impact the overall aesthetic of your special day. It’s important to consider factors such as the venue, theme, and your skin tone when selecting the perfect hue to suit your style and vision. Here are a few tips to guide you:

Consider Your Skin Tone

While both white and ivory can be flattering on any skin tone, they have different effects. Ivory has warmer undertones that can enhance the natural warmth in your complexion, whereas pure white can make skin appear brighter. Consider what color flatters your unique skin tone best when making your decision.

Match the Venue and Theme

The color of your wedding gown should complement the venue and overall theme of your wedding. For example, if you’re having an outdoor wedding in a natural setting, an ivory gown can complement the surroundings. If your wedding has a more formal or elegant theme, a white gown can enhance the refined atmosphere.

Stay True to Your Personal Style

Ultimately, the color of your wedding gown should reflect your personal style and preferences. Don’t feel obligated to conform to tradition or follow trends. Consider incorporating elements that reflect your personality, such as a non-traditional color or unique embellishments.

Remember, the perfect hue for your wedding gown is one that makes you feel confident and beautiful on your special day.



Choosing the perfect hue for your wedding gown can be a daunting task, but it is ultimately a personal decision that reflects your style and vision for your special day. Whether you opt for the traditional purity and innocence of white or the timeless elegance of ivory, what matters most is that you feel beautiful and confident as you walk down the aisle.

As we have explored in this guide, both white and ivory have significant cultural and historical significance in the context of wedding traditions. However, modern trends have expanded the options for brides who want to incorporate personal style and individuality into their bridal look.

Considerations for Your Perfect Hue

When selecting the perfect hue for your wedding gown, it’s important to consider various factors such as your wedding venue, theme, and skin tone. If you’re getting married in a grand ballroom or historic church, a white gown can create a stunning contrast against the backdrop of ornate architecture. If you’re having a beach or garden wedding, an ivory gown can complement the natural surroundings and create a soft, romantic ambiance. Additionally, consider your own skin tone when choosing a color – ivory can be particularly flattering on darker complexions, while white can brighten up fairer skin tones.

Ultimately, your wedding gown is a reflection of who you are and what you want to communicate on your special day. Choose the hue that speaks to you and that will make you feel confident and radiant as you exchange vows with your partner.

Final Thoughts

In conclusion, there is no right or wrong answer to the question of whether a bride should wear white or ivory. Both hues carry significant cultural and historical meaning, yet both can be adapted to suit modern trends and personal style preferences. When choosing the perfect hue for your wedding gown, consider your wedding venue, theme, and skin tone, but most importantly, trust your instincts and choose the color that makes you feel most beautiful and confident.

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*Please note: The "Should a bride wear white or ivory?" post is for general informational purposes only. Please consult with a local alteration tailor shop near you for specific advice or if you are located in Toronto or the Greater Toronto Area simply contact us.